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Senior Marketing Manager - maternity leave fixed term

Combine your passion for fitness with your Marketing superpowers!

  • Play a key role supporting the growth and success of fitness franchise businesses
  • Be part of the phenomenon that is the largest fitness brand in Australia
  • Work within a passionate, talented team

Who we are:

Collective Wellness Group (CWG), Australia’s leader in health and fitness franchising, is actively searching for a Senior Marketing Manager for a 1 year maternity leave contract.


CWG is the fastest growing fitness franchisor in Australia, with franchise brands including Anytime Fitness and XTEND Barre. 


Our team is dynamic, fast paced and they help to make the world a healthier place in their roles every day!


The role:

Reporting to the Chief Marketing Officer, the Senior Marketing Manager plays a crucial role in the growth of Anytime Fitness (AF), the largest brand in the CWG franchise portfolio. This opportunity has ownership and responsibility for the AF strategic marketing direction and execution, external agency management and is a leader in the business with 2 direct reports.


Day to day as the Senior Marketing Manager includes:

  • Develop and drive long-term brand building initiatives alongside short term tactical growth strategies
  • Oversee implementation of strategy across campaigns, media, events, communications and PR
  • Strengthen the AF brand and positioning in market, including advancing a clear, consistent brand identity
  • Measure and analyse data to identify opportunities to drive performance
  • Collaborate with Local Area Marketing Groups to drive local strategy, deliver understanding of best practice for growth and impact, and drive transparency of plans and budget spend
  • Mentor and support the AF Marketing Manager and Graphic Designer through regular coaching, mentoring and ongoing training
  • Drive franchise engagement of the marketing function, developing strategies to create collaborative relationships
  • Manage external agency relationships and processes, ensuring deliverables and KPIs are set and achieved on time and on budget

The perks:

We practice what we preach! You will be supported every day to live an active and healthy lifestyle in a fun and flexible working environment. Further to this, our team receive;

  • Free gym memberships (physical and virtual) to the Collective Wellness Group brands
  • Free travel insurance for you and your family
  • Blinkist (audiobooks) subscription to support your ongoing growth
  • A day of birthday leave each year
  • Hybrid style office/home working
  • Personal and career development opportunities within Anytime fitness and the broader Collective Wellness Group
  • And more!!

Who you are:

  • Minimum of 7 years’ experience managing a team in an integrated marketing role
  • Specialist skills in brand, PR and traditional media essential
  • Proven capability of leading and mentoring a high performing, collaborative and happy team
  • Stellar presentation skills and strong ability to communicate, connect and inspire
  • Commercially focused
  • Expert project management skills
  • Retail or franchising experience preferred
  • Passion for health and fitness, with previous experience desirable
  • Ability to travel nationally as required

NB: we are working towards a mid-January 2021 commencement date to allow for handover time with the current incumbent.


We hire the best. If this is you, don't miss this opportunity and apply now by submitting your up-to-date Resume and Cover Letter.

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