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Digital Marketing Manager
Lane Cove, NSW

Collective Wellness Group (CWG), Australia’s leader in health and fitness franchising, is actively searching for a Digital Marketing Manager. 


CWG is the fastest growing fitness franchisor in Australia, with franchise brands including Anytime Fitness, Orangetheory Fitness and Xtend Barre. 


The Digital Marketing Manager will play a key role in the growth of CWG and the brands in our franchise portfolio and is responsible for developing and executing the national digital media strategy, maximising brand awareness opportunities, developing effective prospect and member experiences and supporting franchise execution through effective platforms, local strategy and education.


Come and join our fast-paced and exciting team that is helping to make our world a healthier place


More about the role:

  • Strengthen our brands and positioning in market through a digital first strategy, working in collaboration with Brand Managers and partner agency
  • Execute the digital strategy supporting the national marketing plans across websites, SEM, SEO, digital media, social media and CRM
  • Drive acquisition and retention strategies through digital media channel best practice
  • Establish and support a data-driven approach and drive CMS development to produce effective, personalised experiences for prospects and members
  • Mentor and support our Digital Marketing Co-ordinator through regular coaching, mentoring and ongoing training
  • Manage external agency relationships and processes, ensuring deliverables and KPIs are set and achieved on time and on budget.
  • Development and maintenance of data acquisition, including Google Analytics and Google Tag Manager
  • Report monthly on all marketing and campaign activity to demonstrate ROI through dashboards and franchise reports

We take good care of our team members and offer:

  • Complimentary gym membership
  • Free travel insurance for you and your family
  • On-site massages
  • Free small group fitness training and team sports
  • Endless growth and development opportunities being part of a Shared Services group and large network of sites

About you:

  • Minimum 6 years experience in a digital marketing role, preferably in retail or franchising
  • Bachelor’s degree or higher will be highly regarded
  • Strong and in-depth knowledge of digital media landscape essential
  • Understanding of CMS systems and Wordpress with basic HTML coding skills
  • In-depth understanding of Google Analytics, Google My Business, MailChimp, Facebook, LinkedIn, Twitter, YouTube and Instagram essential
  • Proven capability of leading and mentoring a team to meet and exceed quarterly and annual KPIs
  • Stellar presentation skills and ability to communicate effectively (written and verbal) in order to connect, inspire and educate
  • Commercially focused with strong budget management experience
  • Previous experience or passion for the fitness industry is preferable

Does this sound like you? Don't wait to apply! Interviews will commence shortly.

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